“The Streets Wear the Brand” is the motto behind Clever Fools. Alex Trinkle started the apparel and accessories brand two and half years ago and it’s been decking out creatives and misfits of society ever since.
Graffiti artists, skaters, hoods, and hooligans from Kansas City to Los Angeles sport Clever Fools on the daily. The culture behind the brand comes from Trinkle’s background as a graffiti artist. He wanted to create apparel that is high quality and pure street.
Clever Fools is a completely authentic and hand-made operation. Trinkle and his crew print every shirt, design every graphic, and sew in every tag at his studio in Kansas City, Kansas. Trinkle’s right hand man, Dirty Dan, along with several other friends help to spread the brand’s message. They do their own guerilla marketing in the form of murals, stickers, banners, and flyers across the country.
“You never know if it’s gonna last a day or a month.”-A.T.
Off-the-cuff methods of marketing and design drive Clever Fools into the underground. Pop-ups and flash sales from the trunk of Trinkle’s car happen regularly. It’s a word-of-mouth, independent company that relies on its consumer’s loyalty, and they always deliver.
Every design is propagated by stories, memories, and visions of Trinkle and his delinquent friends.
CLEVER FOOLS IS AVAILABLE AT :
PHOTOG CREDITS FROM TOP TO BOTTOM:
Brad Bozarth @brad.bozarth
Davis Bloom @imbloomy
Jesse Jimenez @aspectvisuals
Jesse Jimenez (photo of Alex Trinkle and Dirty Dan)
Tori Rose @torirosephoto